ABOUT FUTURE BALL

Future Ball is a simple eight ball style fortune telling game.  This project is significant because it's one of the first efforts of it's kind to transform existing Hallmark eCard content into interactive mobile experiences with our three person team; a developer, graphic designer, and user experience designer (me). The team purchased iPhone SDK and I used Interface Builder to create the interface.

The project was key to establishing iPhone app development knowledge "in house" so Hallmark can own it's brand experience when directing projects with external development partners. The final version of the application was launched to a test device as a proof of concept for creative leadership however it was never released to the app store.  The key result of the project is a set of usability guidelines for future app development.  

INDUSTY

Retail Gifts

ROLE

User Experience/ Interaction Design

RESULTS

Concept Designs

Prototypes

Application Guidelines


Final design

 

Process

Converted eCard video concept into interactive mobile experience.